Global Marketing/ (Record no. 30357)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00681nam a2200253Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260117133809.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260117260117b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292304021 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | aue |
| Language of cataloging | eng |
| Transcribing agency | aue |
| Description conventions | rda |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.32 |
| Item number | .G74 2020 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Green, Mark C. |
| 245 #0 - TITLE STATEMENT | |
| Title | Global Marketing/ |
| Statement of responsibility, etc. | Mark C. Green and Warren J. Keegan. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2020 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | International marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Global marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing environment. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business enterprises. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Green, Mark C. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keegan, Warren J. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Library of Congress Classification |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | College of Business Administration (COBA) | MAIN | MAIN | 01/17/2026 | 287.00 | HF5415.32 .G74 2020 | 0000057 | 01/17/2026 | 01/17/2026 | Books |