MARC details
| 000 -LEADER |
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| fixed length control field |
03374nam a2200433Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20260428121753.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
26011722023 us ao |||||||| |||| eng 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781071846650 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
aue |
| Language of cataloging |
eng |
| Transcribing agency |
aue |
| Description conventions |
rda |
| 041 ## - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5823 |
| Item number |
.A48 2023. |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Altstiel, Tom, |
| 9 (RLIN) |
75 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising creative: |
| Remainder of title |
strategy, copy, and design/ |
| Statement of responsibility, etc. |
Tom Altstiel, TBA Marketing Group LLC, Jean Grow DEI, Marquette University, Dan Augustine, EPIC Creative, Joanna L. Jenkins, Moore College of Art and Design. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Sixth edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Date of publication, distribution, etc. |
2022 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Los Angeles : |
| Name of producer, publisher, distributor, manufacturer |
SAGE, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2023. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
358 pages : |
| Other physical details |
color illustrations ; |
| Dimensions |
28 cm. |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
unmediated |
| Media type term |
rdamedia |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
PART I: STRATEGY AND CONCEPTS -- $t 1. Creativity: Unexpected but Relevant -- $t 2. Strategy: The Platform for Creativity -- $t 3. Consumer Insight: The "Aha!" Moment -- $t 4. Diversity and Inclusion in Advertising -- $t PART II: COPYWRITING -- $t 5. Headlines and Body Copy -- $t 6. Print Advertising -- $t 7. Radio and Audio Advertising -- $t 8. Television and Video Advertising -- $t PART III: DESIGN AND VISUALS -- $t 9. Art Direction and Design -- $t 10. Layouts for Print and Digital -- $t PART IV: THE DIGITAL AND SOCIAL MEDIA WORLD -- $t 11. Digital Advertising: Websites and Beyond -- $t 12. Social Media Advertising -- $t 13. Mobile Advertising -- $t PART V: INTEGRATED MARKETING COMMUNICATIONS -- $t 14. Support Media and Direct Marketing -- $t 15. Guerrilla Marketing and Ambient Media -- $t 16. Creating a Global Campaign -- $t PART VI: THE PROFESSIONAL WORLD -- $t 17. Presenting and Selling Your Ideas -- $t 18. Building Your Career. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Advertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use. Drawing on personal experience as award-winning experts in creative advertising, this new edition offers real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In the new edition, the authors take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas. The latest edition addresses some of the key issues impacting our industry today, such as diversity in the workplace, international advertising, and expanded coverage of design in the digital age. "-- $c Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Strategy and concepts. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Ceriativity. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Copywriting. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising copy. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Commercial art. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Integrated marketing |
| General subdivision |
marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social Media Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Media. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social Media. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jean Grow |
| 9 (RLIN) |
76 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Marcel Jennings |
| 9 (RLIN) |
77 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
Library of Congress Classification |
| Suppress in OPAC |
No |