Strategic marketing planning / Colin Gilligan and Richard M.S. Wilson.

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TextPublication details: Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2009.Edition: 2nd edDescription: x, 552 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	MAIN General	AUE Library Collection	HF5415.13 .G55 2009 (Browse shelf(Opens below))	1	Available		10019491

Includes bibliographical references (p. 519-535) and index.

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