Lead generation for the complex sale : boost the quality and quantity of leads to increase your ROI / Brian J. Carroll.

By:

Carroll, Brian J. (Brian James), 1970-

Material type: Text

TextPublication details: New York : McGraw-Hill, c2006.Description: xiii, 218 p. : ill. ; 24 cmISBN:

0071458972

Subject(s):

DDC classification:

658.8/1 22

LOC classification:

HF5438.4 .C365 2006

Contents:

Essential lead generation -- Marketing and sales : one team in the complex sale -- Defining your best lead -- Lead generation ROI depends on data quality -- The value proposition -- Building the lead generation plan-- critical success factors -- Synergies in tactics -- The phone -- E-mailing with credibility -- Public relations and lead generation -- Event marketing -- Lead generation on the Web -- Lead generation and direct mail -- Lead generation and referrals -- Blogs, podcasting, and the brave new world of lead generation -- Working with your leads -- ROI measurement and metrics -- Lead nurturing.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	MAIN General	AUE Library Collection	HF5438.4 .C365 2006 (Browse shelf(Opens below))	1	Available		10024361

Includes bibliographical references (p. 193-209) and index.

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