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Advertising by design : creating visual communications with graphic impact / Robin Landa.

By: Material type: TextTextPublication details: Hoboken : J. Wiley & Sons, c2004.Description: xii, 244 p. : col. ill. ; 26 cmISBN:
  • 0471428973 (cloth)
Subject(s): DDC classification:
  • 659.1 22
LOC classification:
  • HF5823 .L23 2004
Contents:
A brief history of advertising -- The biz : structure, strategy, and the creative brief -- Thinking critically and creatively, and getting started -- The big idea -- Ad categories -- Expression : make 'em laugh, make 'em cry -- Graphic impact : design principles -- The design of advertising and expressive typography -- Flexibility : the ad campaign and creativity -- Copy -- Beyond print media : television commercials, interactive media, and guerilla advertising.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books MAIN General AUE Library Collection HF5823 .L23 2004 (Browse shelf(Opens below)) 1 Available 10024861

Includes index.

A brief history of advertising -- The biz : structure, strategy, and the creative brief -- Thinking critically and creatively, and getting started -- The big idea -- Ad categories -- Expression : make 'em laugh, make 'em cry -- Graphic impact : design principles -- The design of advertising and expressive typography -- Flexibility : the ad campaign and creativity -- Copy -- Beyond print media : television commercials, interactive media, and guerilla advertising.

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