Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon.
Material type:
TextPublication details: Thousand Oaks, Calif. : Sage Publications, 2005.Edition: 2nd edDescription: xv, 347 p. : ill. ; 23 cmISBN: - 9781412905718
- HF5415.2 .M46 2005
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MAIN General | AUE Library Collection | HF5415.2 .M46 2005 (Browse shelf(Opens below)) | 1 | Available | 10019651 | ||
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MAIN General | AUE Library Collection | HF5415.2 .M46 2005 (Browse shelf(Opens below)) | 2 | Available | 10019661 |
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| HF5415.2 .M3825 2010 Marketing Research with SPSS/ | HF5415.2 .M3825 2010 Marketing Research with SPSS/ | HF5415.2 .M46 1998 Sales forecasting management : | HF5415.2 .M46 2005 Sales forecasting management : | HF5415.2 .M46 2005 Sales forecasting management : | HF5415.2 .P659 2014 The handbook of mobile market research : | HF5415.2 .Z537 2010 Essentials of marketing research / |
Includes bibliographical references (p. 331-335) and index.
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