Dynamics of mass communication : media in transition / Joseph Dominick.
Material type:
TextPublication details: New York : McGraw-Hill Higher Education, c2011.Edition: 11th edDescription: xxiii, 482 p. : ill. (chiefly col.) ; 28 cmISBN: - 9780073378886 (alk. paper)
- 0073378887 (alk. paper)
- 9780071221467
- 0071221468
- 302.23 22
- P90 .D59 2011
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MAIN General | AUE Library Collection | P90 .D59 2011 (Browse shelf(Opens below)) | 1 | Available | CHECKEDOUT | 10033771 | ||
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MAIN General | AUE Library Collection | P90 .D59 2011 (Browse shelf(Opens below)) | 2 | Available | 10034551 |
Includes bibliographical references and index.
The nature and history of mass communication. Communication: mass and other forms -- Perspectives on mass communication -- Historical and cultural context -- Media. Newspapers -- Magazines -- Books -- Radio -- Sound recording -- Motion pictures -- Broadcast television -- Cable, satellite and internet television -- The internet and the world wide web -- Specific media professions. News gathering and reporting -- Public relations -- Advertising -- Regulation of the mass media. Formal controls: laws, rules, regulations -- Ethics and other informal controls -- Impact of the media. International and comparative media systems -- Social effects of mass communication.
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