Media literacy / W. James Potter.
Material type:
TextPublication details: Los Angeles : SAGE, c2011.Edition: 5th edDescription: xxi, 463 p. ; 23 cmISBN: - 9781412979450 (pbk.)
- 1412979455 (pbk.)
- 302.23 22
- P96.M4 P68 2011
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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MAIN General | AUE Library Collection | P96 .M4 P68 2011 (Browse shelf(Opens below)) | 1 | Available | 10034571 |
Includes bibliographical references and index.
Introduction. Why increase media literacy? -- Media literacy approach -- Audience. Audience : individual perspective -- Industry perspective on audience -- Children as a special audience -- Industry. Development of the mass media industries -- Economic perspective -- Current status -- Content. Mass media content and reality -- News -- Entertainment content -- Advertising -- Interactive media -- Effects. Proactive perspective on media effects -- Broadening our perspective on media effects -- Confronting the issues. Who controls the mass media? -- Privacy with the media -- Piracy with the media -- Media violence -- Media influence on sports -- The springboard. Personal strategy for increasing media literacy -- Helping others increase media literacy.
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