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Principles of marketing / Philip Kotler, Gary Armstrong.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2012.Edition: 14th edDescription: xx, 651, [94] p. : col. ill. ; 29 cmISBN:
  • 9780273752431
Subject(s): LOC classification:
  • HF5415 .K636 2012
Contents:
Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books MAIN General AUE Library Collection HF5415 .K636 2012 (Browse shelf(Opens below)) 1 Damaged 10065921
Books Books MAIN General AUE Library Collection HF5415 .K636 2012 (Browse shelf(Opens below)) 2 Damaged 12001411
Books Books MAIN General AUE Library Collection HF5415 .K636 2012 (Browse shelf(Opens below)) 3 Available 12004881
Books Books MAIN General AUE Library Collection HF5415 .K636 2012 (Browse shelf(Opens below)) 4 Available 14000421
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Includes bibliographical references and index.

Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.

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