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Global marketing management / Masaaki Kotabe, Kristiaan Helsen.

By: Contributor(s): Material type: TextTextPublication details: Hoboken, NJ : Wiley, c2004.Edition: 3rd edDescription: xxii, 694 p. : ill. (some col.), maps ; 29 cmISBN:
  • 0471451878
Subject(s): DDC classification:
  • 658.8/48 21
LOC classification:
  • HF1416 .K68 2004
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Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books MAIN General AUE Library Collection HF1416 .K68 2004 (Browse shelf(Opens below)) 1 Available 10021461
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HF1416 .K443 2008 Global marketing HF1416 .K443 2015 Global marketing / HF1416 .K443 2015 Global marketing / HF1416 .K68 2004 Global marketing management / HF1416 .K68 2011 Global marketing management / HF1416 .L341 2003 International marketing : HF1416 .P49 2008 International Marketing Strategy :

Includes bibliographical references and indexes.

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