Principles of marketing : activebook version 2.0 / Philip Kotler, Gary Armstrong.

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Material type: Text

TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004.Description: xxii, 648 p. : col. ill. ; 28 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Books	MAIN General	AUE Library Collection	HF5415 .K636 2004 (Browse shelf(Opens below))	1	Available	10021451
Books	MAIN General	AUE Library Collection	HF5415 .K636 2004 (Browse shelf(Opens below))	2	Available	10021431
Books	MAIN General	AUE Library Collection	HF5415 .K636 2004 (Browse shelf(Opens below))	3	Available	10021521

Includes bibliographical references (p. 599-622) and indexes.

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