The Brand promise : how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! / Duane E. Knapp.
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TextPublication details: New York McGraw-Hill, c2008.Description: xix, 264 p. ill. ; 24 cmISBN: - 9780071494410
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- HD69.B7 K623 2008
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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MAIN General | AUE Library Collection | HD69.B7 K623 2008 (Browse shelf(Opens below)) | 1 | Available | 10051541 | ||
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MAIN General | AUE Library Collection | HD69.B7 K623 2008 (Browse shelf(Opens below)) | 2 | Available | 10049931 | ||
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MAIN General | AUE Library Collection | HD69.B7 K623 2008 (Browse shelf(Opens below)) | 3 | Available | 12008941 |
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| HD69.B7 K62 2012 Global destination brand science / | HD69.B7 K62 2012 Global destination brand science / | HD69.B7 K62 2012 Global destination brand science / | HD69.B7 K623 2008 The Brand promise : | HD69.B7 K623 2008 The Brand promise : | HD69.B7 K623 2008 The Brand promise : | HD69.B7 L486 2003 A branded world : |
Includes bibliographical references (p. 247-253) and indexes.
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