The Brand mindset
Material type:
TextPublication details: New York : McGraw-Hill, c2000.Description: xxiii, 277 p. : ill. ; 24 cmISBN: - 9788995195703
- nd mindset [Spine title]
- HD69.B7 K62 2000
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Books
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MAIN General | AUE Library Collection | HD69.B7 K62 2000 (Browse shelf(Opens below)) | 1 | Available | 10057451 | ||
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Books
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MAIN General | AUE Library Collection | HD69.B7 K62 2000 (Browse shelf(Opens below)) | 2 | Available | 10050051 |
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| HD69.B7 A216 1996 Building strong brands / | HD69.B7 A22 1991 Managing brand equity : capitalizing on the value of a brand name / David A. Aaker. | HD69.B7 C4483 2010 Brand DNA : | HD69.B7 K62 2000 The Brand mindset | HD69.B7 K62 2000 The Brand mindset | HD69.B7 K62 2005 Destination brand science / | HD69.B7 K62 2005 Destination brand science / |
Includes bibliographical references (p. 269-271) and index.
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