Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A.Belch

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Material type: Text

TextPublication details: Boston : McGraw-Hill Irwin, c2009Edition: 8th edDescription: xxv, 838 p. : col. ill. ; 29 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Books	MAIN General	AUE Library Collection	HF5823 .B387 2009 (Browse shelf(Opens below))	1	Available	10028251
Books	MAIN General	AUE Library Collection	HF5823 .B387 2009 (Browse shelf(Opens below))	2	Available	14013131
Books	MAIN General	AUE Library Collection	HF5823 .B387 2009 (Browse shelf(Opens below))	3	Available	10018771

Includes bibliographical references (p. 783-813) and indexes

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