Business model generation : a handbook for visionaries, game changers, and challengers / written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries.
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TextPublication details: Hoboken, NJ : Wiley, c2010.Description: 278 p. : ill. (some col.) ; 19 x 24 cmISBN: - 9780470876411
- HD30.28 .O778 2010
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Includes bibliographical references.
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