Packaging design : successful product branding from concept to shelf / Marianne Rosner Klimchuk and Sandra A. Krasovec.

By:

Klimchuk, Marianne Rosner

Contributor(s):

Krasovec, Sandra A

Material type: Text

TextPublication details: Hoboken, New Jersey : Wiley, [2012]Edition: Second editionDescription: viii, 246 pages : illustrations (chiefly color) ; 23 cmISBN:

9781118027066 (pbk. : acid-free paper)

Subject(s):

Packaging -- Design

LOC classification:

TS195.4 .K65 2012

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	MAIN General	AUE Library Collection	TS195.4 .K65 2012 (Browse shelf(Opens below))	1	Available		12019411

Includes bibliographical references (pages 233-234) and index.

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