Advertising theory / edited by Shelly Rodgers and Esther Thorson.

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Material type: Text

TextPublication details: New York : Routledge, 2012.Description: xxix, 614 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	MAIN General	AUE Library Collection	HF5821 .A384 2012 (Browse shelf(Opens below))	1	Available		14008651

Includes bibliographical references and index.

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