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Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells.

By: Contributor(s): Material type: TextTextPublication details: Boston : Pearson, 2016.Edition: 10th edDescription: xxx, 639 p. : ill. (chiefly col.) ; 29 cmISBN:
  • 9789332574144
Other title:
  • Advertising and IMC
  • Advertising & integrated marketing communication
Subject(s): LOC classification:
  • HF5823 .M67 2016
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books MAIN General AUE Library Collection HF5823 .M67 2016 (Browse shelf(Opens below)) 1 Available 14052631
Books Books MAIN General AUE Library Collection HF5823 .M67 2016 (Browse shelf(Opens below)) 2 Available 14052611

RTV 400

Includes bibliographical references (p. 609-619) and index.

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