Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock.
Material type:
TextPublication details: New Jersey : World Scientific, 2016.Edition: 8th edDescription: xvii, 783 p. : ill. ; 28 cmISBN: - 9781944659011
- HF5415.13 .W57 2016
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MAIN General | AUE Library Collection | HF5415.13 .W57 2016 (Browse shelf(Opens below)) | 1 | Checked out | CHECKEDOUT | 08/22/2017 00:00 | 14051371 | |
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Books
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MAIN General | AUE Library Collection | HF5415.13 .W57 2016 (Browse shelf(Opens below)) | 2 | Available | 14059761 |
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| HF5415.13 .P388 2006 A preface to marketing management / | HF5415.13 R69 1999 Easy step by step guide to marketing | HF5415.13 .S875 2014 The marketing pathfinder : | HF5415.13 .W57 2016 Services marketing : | HF5415.13 .W57 2016 Services marketing : | HF5415.13 .W78 2011 Thoughts on company management / | HF5415.13 .Z56 2013 Business to business marketing management : |
Includes index.
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