Essentials of marketing / William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy.

By:

Perreault, William D., Jr

Contributor(s):

Material type: Text

TextPublication details: Dubuque : McGraw-Hill Education, 2015.Edition: 14th ed. international editionDescription: xliii, 717 p. : ill. ; 27 cmISBN:

9781259251634

Subject(s):

Marketing

LOC classification:

HF5415 .W55 2015

Summary: "This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This edition we focused on (1) marketing analytics, (2) currency, and (3) active learning"

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	MAIN General	AUE Library Collection	HF5415 .W55 2015 (Browse shelf(Opens below))	Available		14083131

Includes bibliographic references and index.

"This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This edition we focused on (1) marketing analytics, (2) currency, and (3) active learning"

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