Silent selling : best practices and effective strategies in visual merchandising

By:

Judith A. Bell (Author)

Material type: Text

TextPublication details: New York, Fairchild Books, 2022Edition: 6thDescription: 1 volume : illustrations (colour)ISBN:

9781501368035

Subject(s):

LOC classification:

HF5845. B514. 2022

Summary: Capturing the direction and evolution of today's retail industry, Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 6th Edition, is a blend of practical and creative problem-solving activities to carry students well beyond the basics of visual merchandising. Readers gain an understanding of experts' recent discoveries and learn valuable techniques while being encouraged to think outside the box. The author, Judy Bell, covers not just apparel display, but also grocery and food services and non-traditional retailing environments. This book covers everything from eye-catching color arrangements, to lighting, to the importance of signage. Visual merchandising careers are also discussed"-- Provided by publisher

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	MAIN General	AUE Library Collection	HF5845. B514. 2022 (Browse shelf(Opens below))	Available		14086007

Capturing the direction and evolution of today's retail industry, Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 6th Edition, is a blend of practical and creative problem-solving activities to carry students well beyond the basics of visual merchandising. Readers gain an understanding of experts' recent discoveries and learn valuable techniques while being encouraged to think outside the box. The author, Judy Bell, covers not just apparel display, but also grocery and food services and non-traditional retailing environments. This book covers everything from eye-catching color arrangements, to lighting, to the importance of signage. Visual merchandising careers are also discussed"-- Provided by publisher

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