Research methods for business students / Mark N. K. Saunders, Philip Lewis, Adrian Thornhill.
Material type:
TextLanguage: English Publisher: Harlow, England ; New York : Pearson, 2023Edition: Ninth editionDescription: 860 pages, 30 cmContent type: - text
- unmediated
- volume
- 9781292402727
- HD30.4 .S28 2023
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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MAIN | College of Business Administration (COBA) | HD30.4 .S28 2023 (Browse shelf(Opens below)) | 1 | Available | 0000044 |
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| HD30.28 .H58 2024 Strategic Management: Concepts and Cases – Competitiveness and Globalization/ | HD30.28 .H86 2025 Business Analytics: Methods and Cases for Data-Driven Decisions/ | HD30.28 .J648 2023 Exploring strategy / | HD30.4 .S28 2023 Research methods for business students / | HD30.4 .S47 2022 Business research methods / | HD31 .D732 2020 (C.1) Organization Theory and Design/ | HD31 .D732 2020 (C.2) Organization Theory and Design/ |
Includes bibliographical references and index.
Research, reflective diaries and the purpose of this book -- Generating a research idea and developing your -- research proposal -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory -- development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Obtaining and evaluating secondary data -- Collecting primary data through observation -- Collecting primary data using interviews and diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report.
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