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161.
The emerging high-tech consumer : a market profile and marketing strategy implications / edited by Allan C. Reddy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Westport, Conn. : Quorum Books, 1997
Availability: Items available for loan: MAIN (1)Call number: HF5415.32 .E527 1997.

162.
Culture and positioning as determinants of strategy : personality and the business organization / Tony Ellson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2004
Availability: Items available for loan: MAIN (1)Call number: HF5415.13 .E45 2004.

163.
Principles of marketing / Philip Kotler, Gary Armstrong by
Edition: 15th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle, N.J. : Pearson, c2014
Availability: Not available: MAIN: Lost (1).

164.
E-commerce : business, technology, society / Kenneth C. Laudon, New York University, Carol Guercio Traver, Azimuth Interactive, Inc. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, 2014
Availability: Items available for loan: MAIN (2)Call number: HF5548.32 .L38 2014, ...

165.
Marketing research / Carl McDaniel Jr., Roger Gates by
Edition: 6th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : J. Wiley, c2005
Availability: Items available for loan: MAIN (1)Call number: HF5415.2 .M3825 2005.

166.
Global marketing / Warren J. Keegan, Mark C. Green by
Edition: Eighth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, [2015]
Availability: Items available for loan: MAIN (2)Call number: HF1416 .K443 2015, ...

167.
The handbook of market intelligence : understand, compete and grow in global markets / Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas. by
Edition: 2nd Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken : Wiley, 2014
Availability: Items available for loan: MAIN (1)Call number: HD38.7 .H44 2014.

168.
The Oxford handbook of strategic sales and sales management / edited by David W. Cravens, Kenneth Le Meunier-FitzHugh, Nigel F. Piercy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, 2011
Availability: Items available for loan: MAIN (1)Call number: HF5415.13 .O97 2011.

169.
Political marketing : theory and concepts / Robert P. Ormrod, Stephan C. Henneberg and Nicholas J. O'Shaughnessy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles, Calif. : SAGE, 2013
Availability: Items available for loan: MAIN (1)Call number: JF2112 .C3 O76 2013.

170.
The handbook of mobile market research : tools and techniques for market researchers / Ray Poynter, Navin Williams, Sue York. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, West Sussex, United Kingdom : John Wiley and Sons, Inc., 2014
Availability: Items available for loan: MAIN (1)Call number: HF5415.2 .P659 2014.

171.
The marketing pathfinder : key concepts and cases for marketing strategy and decision making / David Stewart and Michael Saren. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, West Sussex, United Kingdom : Wiley, 2014
Availability: Items available for loan: MAIN (1)Call number: HF5415.13 .S875 2014.

172.
How to make money with social media : an insider's guide to using new and emerging media to grow your business / Jamie Turner, Reshma Shah. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, New Jersey : Pearson Education, [2015]
Availability: Items available for loan: MAIN (1)Call number: HF5415.1265 .T867 2015.

173.
Emarketing excellence : planning and optimizing your digital marketing / Dave Chaffey and PR Smith. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Routledge, c2013
Availability: Items available for loan: MAIN (1)Call number: HF5415.1265 .S615 2013.

174.
Target opportunity selling : top sales performers reveal what really works / Nicholas A.C. Read. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill Education, [2014]
Availability: Items available for loan: MAIN (1)Call number: HF5438.25 .R43 2014.

175.
YouTube marketing power : how to use video to find more prospects, launch your products, and reach a massive audience / by Jason Miles.D FIELD** by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, [2014]
Availability: Items available for loan: MAIN (1)Call number: HF5415.1265 .M5384 2014.

176.
Social media analytics : effective tools for building, intrepreting, and using metrics / Marshall Sponder. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2012
Availability: Items available for loan: MAIN (1)Call number: HF5415.1265 .S66 2012.

177.
Manager's guide to online marketing / Jason D. Weaver by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, 2013
Availability: Not available: MAIN: Checked out (1).

178.
Standards and global trade : a voice for Africa / [editors, John S. Wilson and Victor O. Abiola]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Washington, D.C. : World Bank, c2003
Availability: Items available for loan: MAIN (1)Call number: HF1611 .S73 2003.

179.
Basic marketing research : a decision-making approach / Naresh K. Malhotra, Mark Peterson by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2014
Availability: Items available for loan: MAIN (1)Call number: HF5415.2 .M35 2014.

180.
Global marketing / Svend Hollensen. by
Edition: Sixth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Pearson, 2014
Availability: Not available: MAIN: Checked out (1).

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