Visual merchandising : window displays and in-store experience / Tony Morgan.

By:

Morgan, A. J. (Antony J.) [author.]

Material type: Text

text
still image

Media type:

unmediated

Carrier type:

volume

ISBN:

9781913947323
1913947327

Subject(s):

Genre/Form:

Case studies.

DDC classification:

659.157 23

LOC classification:

HF5845 .M675 2021

Summary: This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience. Featuring a range of shops, from fashion emporia such as Selfridges, Printemps, and Bergdorf Goodman to small outlets, the book offers practical advice, supported by tips from the most inspiring visual merchandisers and creative directors across the world. It reveals the secrets of their profession and all there is to know about the latest technology, mannequins, props etc. It also examines the psychology and ever-changing trends behind consumer behaviour. Visual merchandising is presented through lavish color photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	MAIN General	AUE Library Collection	HF5845 .M675 2021 (Browse shelf(Opens below))	Available		14086055

Previous edition: 2016.

Includes glossary and index.

This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience. Featuring a range of shops, from fashion emporia such as Selfridges, Printemps, and Bergdorf Goodman to small outlets, the book offers practical advice, supported by tips from the most inspiring visual merchandisers and creative directors across the world. It reveals the secrets of their profession and all there is to know about the latest technology, mannequins, props etc. It also examines the psychology and ever-changing trends behind consumer behaviour. Visual merchandising is presented through lavish color photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.

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