Basic marketing research : a decision-making approach / Naresh K. Malhotra, Mark Peterson

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TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2014Edition: 4th edDescription: 670 p. : col. ill. ; 29 cm.+ 1 CD-ROM (4 3/4 in.)ISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	MAIN General	AUE Library Collection	HF5415.2 .M35 2014 (Browse shelf(Opens below))	1	Available		14008751

Includes bibliographical references and indexes

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