The elusive fan : reinventing sports in a crowded marketplace / Irving Rein, Philip Kotler, Ben Shields.

By:

Rein, Irving J

Contributor(s):

Material type: Text

TextPublication details: New York : McGraw-Hill, c2006.Description: xiv, 345 p. ; 24 cmISBN:

0071454098
9780071454094

Subject(s):

LOC classification:

GV716 .R45 2006

Contents:

Reaching the elusive fan : The fan challenge; Sports in trouble; How fans connect -- Connecting to the elusive fan: Reinventing the sports brand; Generating the sports brand transformation; Implementing the sports brand transformation; Communicating the sports brand -- Surviving in the sports fan marketplace: Sustaining the fan connection; Successful cases in sports branding; The future of fan connection.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	MAIN General	AUE Library Collection	GV716 .R45 2006 (Browse shelf(Opens below))	1	Available		10008651
Books	MAIN General	AUE Library Collection	GV716 .R45 2006 (Browse shelf(Opens below))	2	Available		10008641

Includes bibliographical references (p. 307-327) and index.

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