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Social media analytics : effective tools for building, intrepreting, and using metrics / Marshall Sponder. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2012
Availability: Items available for loan: MAIN (1)Call number: HF5415.1265 .S66 2012.

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Digital analytics for marketing / Marshall Sponder & Gohar F. Khan. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: New York : Routledge, 2018
Availability: Items available for loan: MAIN (2)Call number: HF5415.1265 .S66 2018, ...

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