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Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim.

By: Contributor(s): Material type: TextTextPublication details: Oxford ; New York : Oxford University Press, 2006.Description: xxv, 517 p. : ill. ; 25 cmISBN:
  • 9780199273980 (pbk.)
  • 0199273987 (pbk.)
Subject(s): DDC classification:
  • 658.8/101 22
LOC classification:
  • HF5415.135 .W47 2006
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books MAIN General AUE Library Collection HF5415.135 .W47 2006 (Browse shelf(Opens below)) 1 Available 10019601

Includes bibliographical references and index.

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