Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim.
Material type: TextPublication details: Oxford ; New York : Oxford University Press, 2006.Description: xxv, 517 p. : ill. ; 25 cmISBN:- 9780199273980 (pbk.)
- 0199273987 (pbk.)
- 658.8/101 22
- HF5415.135 .W47 2006
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | MAIN General | AUE Library Collection | HF5415.135 .W47 2006 (Browse shelf(Opens below)) | 1 | Available | 10019601 |
Includes bibliographical references and index.
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