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1.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: Upper Saddle River : Pearson, 2016
Availability: Items available for loan: MAIN (2)Call number: HF5415.123 .C58 2016, ...

2.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: New York, N. Y. : McGraw-Hill, 2015
Availability: Items available for loan: MAIN (2)Call number: HF5823 .B45 2015, ...

3.
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: Mason, Ohio : South-Western Cengage Learning, 2013
Availability: Items available for loan: MAIN (2)Call number: HF5415.123 .S55 2013, ...

4.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. ; London : Pearson, c2010
Availability: Items available for loan: MAIN (4)Call number: TK5105.5 .D38257 2010, ...

5.
The elusive fan : reinventing sports in a crowded marketplace / Irving Rein, Philip Kotler, Ben Shields. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2006
Availability: Items available for loan: MAIN (2)Call number: GV716 .R45 2006, ...

6.
Consumer behavior knowledge for effective sports and event marketing / edited by Lynn R. Kahle, Angeline G. Close. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Psychology Press, 2011
Availability: Items available for loan: MAIN (2)Call number: HF5415.32 .C65866 2011, ...

7.
Culture and positioning as determinants of strategy : personality and the business organization / Tony Ellson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2004
Availability: Items available for loan: MAIN (1)Call number: HF5415.13 .E45 2004.

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