Integrated advertising, promotion, and marketing communications /
Clow, Kenneth E.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. - 7th ed. - Upper Saddle River : Pearson, 2016. - xx, 476 p. : col. ill. ; 27 cm.
Includes bibliographical references (p. 456-460) and index.
9781292093635
Communication in marketing.
Advertising.
HF5415.123 / .C58 2016
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. - 7th ed. - Upper Saddle River : Pearson, 2016. - xx, 476 p. : col. ill. ; 27 cm.
Includes bibliographical references (p. 456-460) and index.
9781292093635
Communication in marketing.
Advertising.
HF5415.123 / .C58 2016