Integrated advertising, promotion, and marketing communications / (Record no. 14733)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00698nam a2200217Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | a1894 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SIRSI |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150929s2016 njua e b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292093635 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Sirsi) a12006 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.123 |
| Item number | .C58 2016 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clow, Kenneth E. |
| 245 10 - TITLE STATEMENT | |
| Title | Integrated advertising, promotion, and marketing communications / |
| Statement of responsibility, etc. | Kenneth E. Clow, Donald Baack. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 476 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 456-460) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baack, Donald. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Public note | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | AUE Library Collection | MAIN | MAIN | General | 218.00 | HF5415.123 .C58 2016 | 14025351 | 08/19/2024 | 1 | 11/19/2019 | Books | CHECKEDOUT | ||||||
| Library of Congress Classification | AUE Library Collection | MAIN | MAIN | General | 218.00 | 1 | HF5415.123 .C58 2016 | 14025341 | 09/05/2021 | 2 | 11/19/2019 | Books | 06/15/2021 |