Advertising, promotion, and other aspects of integrated marketing communications /
Shimp, Terence A.
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews. - 9th ed. - Mason, Ohio : South-Western Cengage Learning, 2013. - xxii, 729 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references and index.
9781133191421
Communication in marketing--Textbooks.
Sales promotion--Textbooks.
Advertising--Textbooks.
Direct marketing--Textbooks.
HF5415.123 / .S55 2013
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews. - 9th ed. - Mason, Ohio : South-Western Cengage Learning, 2013. - xxii, 729 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references and index.
9781133191421
Communication in marketing--Textbooks.
Sales promotion--Textbooks.
Advertising--Textbooks.
Direct marketing--Textbooks.
HF5415.123 / .S55 2013