Advertising, promotion, and other aspects of integrated marketing communications / (Record no. 15860)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00848nam a2200241Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | a2558 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SIRSI |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161027s2013 ohua e b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781133191421 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Sirsi) a12814 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.123 |
| Item number | .S55 2013 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shimp, Terence A. |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising, promotion, and other aspects of integrated marketing communications / |
| Statement of responsibility, etc. | Terence A. Shimp, J. Craig Andrews. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mason, Ohio : |
| Name of publisher, distributor, etc. | South-Western Cengage Learning, |
| Date of publication, distribution, etc. | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 729 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing |
| Form subdivision | Textbooks. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales promotion |
| Form subdivision | Textbooks. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| Form subdivision | Textbooks. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Direct marketing |
| Form subdivision | Textbooks. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Andrews, J. Craig. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | AUE Library Collection | MAIN | MAIN | General | 10/27/2016 | 207.00 | HF5415.123 .S55 2013 | 14034741 | 03/13/2021 | 1 | 11/19/2019 | Books | |||||
| Library of Congress Classification | AUE Library Collection | MAIN | MAIN | General | 10/27/2016 | 207.00 | HF5415.123 .S55 2013 | 14034751 | 03/13/2021 | 2 | 11/19/2019 | Books |