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Integrated advertising, promotion, and marketing communications /

Clow, Kenneth E.

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. - 4th ed. - Upper Saddle River, N.J. ; London : Pearson, c2010. - 478 p. : ill. (chiefly col.) ; 28 cm.

Previous ed.: 2007.

Includes bibliographical references and indexes.

ISBN: 9780138157371 0138157375

Subjects--Topical Terms:
Advertising.
Communication in marketing.

LC Class. No.: TK5105.5 / .D38257 2010

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