Integrated advertising, promotion, and marketing communications / (Record no. 16567)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00783cam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | a2980 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SIRSI |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090226s2010 njua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780138157371 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0138157375 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Sirsi) i9781439055663 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | TK5105.5 |
| Item number | .D38257 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clow, Kenneth E. |
| 245 10 - TITLE STATEMENT | |
| Title | Integrated advertising, promotion, and marketing communications / |
| Statement of responsibility, etc. | Kenneth E. Clow, Donald Baack. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River, N.J. ; |
| -- | London : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | c2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 478 p. : |
| Other physical details | ill. (chiefly col.) ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Previous ed.: 2007. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baack, Donald. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | AUE Library Collection | MAIN | MAIN | General | TK5105.5 .D38257 2010 | 10015871 | 03/13/2021 | 1 | 11/19/2019 | Books | |||||
| Library of Congress Classification | AUE Library Collection | MAIN | MAIN | General | TK5105.5 .D38257 2010 | 10001781 | 03/13/2021 | 2 | 11/19/2019 | Books | |||||
| Library of Congress Classification | AUE Library Collection | MAIN | MAIN | General | TK5105.5 .D38257 2010 | 10021391 | 03/13/2021 | 3 | 11/19/2019 | Books | |||||
| Library of Congress Classification | AUE Library Collection | MAIN | MAIN | General | TK5105.5 .D38257 2010 | 10025661 | 03/13/2021 | 4 | 11/19/2019 | Books |