A branded world :
Levine, Michael, 1954-
A branded world : adventures in public relations and the creation of superbrands / Michael Levine. - Hoboken, N.J. : J. Wiley, c2003. - xi, 260 p. ; 24 cm.
Includes bibliographical references (p. 253) and index.
Brand name products -- United States.
Public relations -- United States.
HD69.B7 / L486 2003
659.2/0973
A branded world : adventures in public relations and the creation of superbrands / Michael Levine. - Hoboken, N.J. : J. Wiley, c2003. - xi, 260 p. ; 24 cm.
Includes bibliographical references (p. 253) and index.
Brand name products -- United States.
Public relations -- United States.
HD69.B7 / L486 2003
659.2/0973