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Building strong brands /

Aaker, David A.

Building strong brands / David A. Aaker. - New York : Free Press, c1996. - ix, 380 p. : ill.; 25 cm.

ISBN: 9780029001516

Subjects--Topical Terms:
Brand name products -- Management.
Brand name products -- Valuation -- Management.
Intangible property -- Valuation -- Management.

LC Class. No.: HD69.B7 / A216 1996

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