Building strong brands / (Record no. 20970)

MARC details
000 -LEADER
fixed length control field 00613aam a2200193 4500
001 - CONTROL NUMBER
control field a5844
003 - CONTROL NUMBER IDENTIFIER
control field SIRSI
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130407n1996 000 0 ara u
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780029001516
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) a6585
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number A216 1996
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A.
245 10 - TITLE STATEMENT
Title Building strong brands /
Statement of responsibility, etc. David A. Aaker.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Free Press,
Date of publication, distribution, etc. c1996.
300 ## - PHYSICAL DESCRIPTION
Extent ix, 380 p. :
Other physical details ill.;
Dimensions 25 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Valuation
-- Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Intangible property
General subdivision Valuation
-- Management.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     AUE Library Collection MAIN MAIN General   HD69.B7 A216 1996 10054621 03/13/2021 1 11/19/2019 Books