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Global marketing management /

Kotabe, Masaaki.

Global marketing management / Masaaki Kotabe, Kristiaan Helsen. - 5th ed. - Hoboken, NJ : Wiley, c2011 - xxii, 694 p. : ill. (some col.), maps ; 29 cm.

Includes bibliographical references and indexes.

ISBN: 0471451878

LCCN: 2003283840

Subjects--Topical Terms:
Export marketing--Management.
International business enterprises--Management.

LC Class. No.: HF1416 / .K68 2011

Dewey Class. No.: 658.8/48

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