Global marketing management / Masaaki Kotabe, Kristiaan Helsen.

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Material type: Text

TextPublication details: Hoboken, NJ : Wiley, c2011Edition: 5th edDescription: xxii, 694 p. : ill. (some col.), maps ; 29 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	MAIN General	AUE Library Collection	HF1416 .K68 2011 (Browse shelf(Opens below))	1	Available		10062691

Includes bibliographical references and indexes.

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