Managing services :

Davis, Mark M., 1944-

Managing services : using technology to create value / Mark M. Davis, Janelle Heineke. - Boston : McGraw-Hill/Irwin, c2003. - xvii, 443 p. : ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.) - The McGraw-Hill/Irwin series, Operations and decision sciences .

Includes bibliographical references and index.

9780071194778


Service industries -- Technological innovations -- Management.
Value analysis (Cost control)
Customer relations -- Management.

HD9980.5 / .D388 2003

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