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Media flight plan 6:

Martin, Dennis G.

Media flight plan 6: a strategic approach to media planning theory and practice - 6th ed. - Provo, Utah : Deer Creek Pub., 2011 - 151 p. : ill. ; 28 cm.

ISBN: 978096325196

Subjects--Topical Terms:
Advertising layout and typography
Advertising media planning--Mathematical models

LC Class. No.: HF5826.5 / .M37 2011

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