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Media flight plan 6: (Record no. 22295)

MARC details
000 -LEADER
fixed length control field	00640nam a2200205 4500
001 - CONTROL NUMBER
control field	a6725
003 - CONTROL NUMBER IDENTIFIER
control field	SIRSI
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	130627n2011 000 0 eng u
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	978096325196
035 ## - SYSTEM CONTROL NUMBER
System control number	(Sirsi) a7568
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5826.5
Item number	.M37 2011
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Martin, Dennis G.
245 10 - TITLE STATEMENT
Title	Media flight plan 6:
Remainder of title	a strategic approach to media planning theory and practice
250 ## - EDITION STATEMENT
Edition statement	6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Provo, Utah :
Name of publisher, distributor, etc.	Deer Creek Pub.,
Date of publication, distribution, etc.	2011
300 ## - PHYSICAL DESCRIPTION
Extent	151 p. :
Other physical details	ill. ;
Dimensions	28 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising layout and typography
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising media planning--Mathematical models
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	cooons,robert D

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection	Home library	Current library	Shelving location	Total checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
		Library of Congress Classification			AUE Library Collection	MAIN	MAIN	General		HF5826.5 .M37 2011	10000321	03/13/2021	1	11/19/2019	Books
		Library of Congress Classification			AUE Library Collection	MAIN	MAIN	General		HF5826.5 .M37 2011	14026881	03/13/2021	2	11/19/2019	Books