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The fundamentals of branding /

Davis, Melissa

The fundamentals of branding / Melissa Davis - Lausanne : La Vergne, TN : AVA Academia ; Distributed in the USA & Canada by Ingram Publisher Services, c2009 - 183 p. : ill. (chiefly col.) ; 23 cm - AVA academia series . - AVA academia .

Includes bibliographical references

ISBN: 9782940373987 (pbk.)

Subjects--Topical Terms:
Branding (Marketing)

LC Class. No.: HF5415.1255 / .D38 2009

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