Normal view MARC view ISBD view

Marketing plans :

McDonald, Malcolm.

Marketing plans : how to prepare them, how to use them / Malcolm McDonald. - 6th ed. - Oxford : Butterworth-Heinemann, 2007. - xvii, 675 p. : ill. (some col.) ; 25 cm.

Previous ed.: 2002. Includes index.

ISBN: 9780750683869 (pbk.) 0750683864 (pbk.)

Subjects--Topical Terms:
Marketing.
Marketing--Planning.

LC Class. No.: HF5415.13 / .M369183 2007

Dewey Class. No.: 658.802

Place hold
Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)