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Marketing plans : how to prepare them, how to use them / Malcolm McDonald.

By: Material type: TextTextPublication details: Oxford : Butterworth-Heinemann, 2007.Edition: 6th edDescription: xvii, 675 p. : ill. (some col.) ; 25 cmISBN:
  • 9780750683869 (pbk.)
  • 0750683864 (pbk.)
Subject(s): DDC classification:
  • 658.802 22
LOC classification:
  • HF5415.13 .M369183 2007
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books MAIN General AUE Library Collection HF5415.13 .M369183 2007 (Browse shelf(Opens below)) 1 Available 10024181

Previous ed.: 2002.

Includes index.

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