The Oxford handbook of strategic sales and sales management /
The Oxford handbook of strategic sales and sales management /
edited by David W. Cravens, Kenneth Le Meunier-FitzHugh, Nigel F. Piercy.
- Oxford ; New York : Oxford University Press, 2011.
- xxi, 637 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9780199664610
Marketing -- Management.
Sales management.
HF5415.13 / .O97 2011
Includes bibliographical references and index.
9780199664610
Marketing -- Management.
Sales management.
HF5415.13 / .O97 2011