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The handbook of mobile market research :

Poynter, Ray.

The handbook of mobile market research : tools and techniques for market researchers / Ray Poynter, Navin Williams, Sue York. - Chichester, West Sussex, United Kingdom : John Wiley and Sons, Inc., 2014. - xi,295 p. : 29 cm.

ISBN: 9781118935620

Subjects--Topical Terms:
Marketing research.
Mobile commerce.
Mobile communication systems.

LC Class. No.: HF5415.2 / .P659 2014

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