The handbook of mobile market research : (Record no. 24827)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00752nam a2200217 4500 |
| 001 - CONTROL NUMBER | |
| control field | a8670 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SIRSI |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141221n2014 000 0 eng u |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118935620 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Sirsi) a9616 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | .P659 2014 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Poynter, Ray. |
| 245 14 - TITLE STATEMENT | |
| Title | The handbook of mobile market research : |
| Remainder of title | tools and techniques for market researchers / |
| Statement of responsibility, etc. | Ray Poynter, Navin Williams, Sue York. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chichester, West Sussex, United Kingdom : |
| Name of publisher, distributor, etc. | John Wiley and Sons, Inc., |
| Date of publication, distribution, etc. | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi,295 p. : |
| Dimensions | 29 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mobile commerce. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mobile communication systems. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Williams, Navin, |
| Dates associated with a name | 1972- |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | York, Sue, |
| Dates associated with a name | 1968- |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | AUE Library Collection | MAIN | MAIN | General | 12/21/2014 | 95.55 | HF5415.2 .P659 2014 | 14007951 | 03/11/2021 | 1 | 11/19/2019 | Books |