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The marketing pathfinder :

Stewart, David, 1948-

The marketing pathfinder : key concepts and cases for marketing strategy and decision making / David Stewart and Michael Saren. - Chichester, West Sussex, United Kingdom : Wiley, 2014. - xvii, 262 pages.: 24cm.

Includes bibliographical references and index.

ISBN: 9781119961765

Subjects--Topical Terms:
Marketing -- Management.
Strategic planning.
BUSINESS & ECONOMICS / Marketing / General.

LC Class. No.: HF5415.13 / .S875 2014

Dewey Class. No.:

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